It was... 2006 - Part 1 - Peugeot Excavator

This post flashback's to the year of 2006 during my study at Coventry University at the Art & Design School. The objective of the module was to capture the design language of a brand, and translating it to a product that has not been produced by that brand.

For me, I chose the Peugeot brand as my subject from the 5 choices given (Canon, Cessna, JCB, etc) and wanted to turn it into an Excavator a.k.a "Jengkaut" in Bahasa Malaysia.

Some study on the Lion influence

 

3D Sketch model of the final 2 selected designs

Presentation day

3D sketch in the "Mini Studio"